had more hair I guess little thinner.
Oh I love these people.
They're like family to me really
and we were united by this common bond of trying
to do this incredible thing with the Mac.
Jobs wanted the Mac to revolutionise the PC market
so he insisted that the team deliver perfection.
Steve was upset that the Mac took too long to boot
to boot up when you first turned it on
so he tried motivating Larry Kenyon
by telling him well you know how many millions
of people are going to buy this machine
it's going to be millions of people
and let's imagine that
you can make it boot five seconds faster well that's
five seconds times a million every day that's fifty lifetimes,
if you can shave five seconds off
that you're saving fifty lives.
And so it was a nice way of thinking about it,
And we did get it to go faster.
And then this is one of the
very first Macintosh wire-wrap.
This is wire-wrap board No. 4.
As the Mac progressed, new features
were being continually added.
Jobs said the Mac had to be 'insanely great' and
pushed his engineers to the limit.
He had to - because by early 1983,
Apple was in trouble.
And this was what was giving Apple such a headache...
IBM's first PC launched in 1981.
It was a runaway success.
Within a couple of years more than
2 million units had been shipped
overtaking Apple and making Big Blue
the biggest player in the market.
Commercial:
When IBM personal computer owners look for good software
where can they turn - to IBM.
What was driving IBM PC sales was software...
Commercial:
Business programs, entertainment, productivity, education.
But software for an IBM wouldn't run on the Mac.
If the Macintosh was to succeed
Jobs needed killer applications.
Enter 25 year old software supremo Bill Gates.
At that time his company Microsoft
had one hundred workers
and was growing like crazy thanks to DOS,
the operating system that drove the IBM PC.
But DOS sure wasn't a GUI.
Gates and his aggressive number 2 Steve Ballmer
were immediately intrigued by the Mac.
Jobs talked to Bill at some industry conference
and said hey we're doing,
I think LISA was sort of in
development and he said
But i'm gonna do the graphical
interface machine here at Apple
Not just that LISA thing Bill I'm going to do the one
the one that's really going to be the winner.
While the Mac was being developed,
Jobs staged an event,
a parody of a TV game show,
to whip up enthusiasm among software developers.
And now ladies and gentlemen
the Macintosh Software Dating Game...
Jobs got the three top software bosses
of the time to sing the Mac's praises.
One of them was Bill Gates.
Steve didn't realise he was opening the door to the man
who'd prove to be Apple's main rival.
JOBS: When was your first date with the Macintosh?
GATES: We've been working with the Mac
for almost two years now
and we put some of our really good people on it and eh...
Even before we finished our work on the IBM PC,
Steve Jobs came and talked about what he wanted to do
that he thought he could do sort of a LISA but cheaper.
We said boy we'd love to help out.
The LISA had all its own applications
but of course they required a lot of memory ah
and we thought we could do better
and so Steve signed a deal with us to actually provide
bundled applications for the first Mac
and so we were big believers in the Mac
and what Steve was doing there.
Most people don't remember, but until the Mac,
Microsoft was not in the applications business...
it was dominated by Lotus.
And Microsoft took a big gamble to write for the Mac.
And so we got started in early 1982
on our Macintosh software effort and
I think at that point in time you know,
it really clicked with Bill that you know, graphic user interface
was going to be the way, the way of the future.
But while Bill was having his own GUI revelation,
Jobs believed that Apple's true enemy was IBM.
Will Big Blue dominate the entire computer industry...