s astonishing that at the beginning of 1975 nobody owned a personal computer all there was was a mock-up on a magazine cover yet within five years there had emerged here in Silicon Valley a billion dollar industry. An unhealthy fascination with technology on the part of a few adolescents had awakened the nerd within us all. PC companies were sprouting like mushrooms to meet the enormous demand. Apple had emerged as the top fungus and had taken fifty per cent of the market. To the boys in Cupertino, every day seemed like Christmas... but Scrooge was around the corner. There was a company that everyone associated with the word 'computer', a company that expected, no demanded to dominate its market: IBM Big Blue was on the move and Silicon Valley would soon be feeling the reverberations. subtitles by fabiusX subs@fabiushouseThe story so far... In 1975, Ed Roberts invented the Altair personal computer. It was a pain to use until 19 year-old pre-billionaire Bill Gates wrote the first personal computer language. Still, the public didn't care. Then two young hackers, Steve Jobs and Steve Wozniak, built the Apple computer to impress their friends. We were all impressed and Apple was a stunning success. By 1980, the PC market was worth a billion dollars. Now, view on... We are nerds. Most of the people in the industry were young because the guys who had any real experience were too smart to get involved in all these crazy little machines. It really wasn't that we were going to build billion dollar businesses. We were having a good time. I thought this was the most fun you could possibly have with your clothes on. When the personal computer was invented more than twenty years ago it was just that - an invention it wasn't a business. These were hobbyists who built these machines and wrote this software to have fun but that has really changed and now this is a business, this is a big business. How the personal computer industry grew from zero to 100 million units is an amazing story. And it wasn't just those early funky companies of nerds and hackers, like Apple, that made it happen. Most of these transformation from hobby to big business can be linked to three letters: IBM. IBM was, and is, an American business phenomenon. Over 60 years, Tom Watson and his son, Tom Jr., built what their workers called Big Blue into the top computer company in the world. But IBM made mainframe computers for large companies, not personal computers, at least not yet. For the PC to be taken seriously by big business, the nerds of Silicon Valley had to meet the suits of corporate America. IBM never fired anyone, requiring only the undying loyalty to the company and a strict dress code. IBM hired conservative hard-workers straight from school. Few IBM'ers were at the summer of love. Their turn-ons were giant mainframes and corporate responsibility. They worked nine to five and on Saturdays washed the car. This is intergalactic HQ for IBM, the largest computer company in the world... but in many ways IBM is really more a country than it is a company. It has hundreds of thousands of citizens, it has a bureaucracy, it has an entire culture - everything in fact but an army. OK Sam we're ready to visit IBM country, obviously we're dressed for the part. Now when you were in sales training in 1959 for IBM did you sing company songs? - Absolutely. Well just to get us in the mood let's sing one right here. - You're kidding. I have the IBM - the songs of the IBM and we're going to try for number 74, our IBM salesmen sung to the tune of Jingle Bells. (Bob & Sam singing) 'IBM, happy men, smiling all the way... oh what fun it is to sell... our pruducts night and day.... IBM Watson men, partners of TJ... In his service to mankind, that's why we are so gay.' - Now gay didn't mean what it means today then remember that OK? Right ok let's go. - I guess that ------------------------------ Читайте также: - текст Девушка и борода на английском - текст Приключения домовёнка на английском - текст Приключения Шерлока Холмса и доктора Ватсона: Сокровища агры на английском - текст Сайлент Хилл на английском - текст Снежная королева на английском |