whole strategy would have been ruined because Windows was very important to us. They weren't going to change anything and they were going to get us to cave in or take us all the way to the Supreme Court on this thing. We assumed that the lawyers, the judges would all come to the right conclusion which eventually they did. And Apple lost. But in that period of about six years that this case was going on it may have lulled us into a bit of complacency thinking that we were going to be insulated, you know, from the Windows attack. The launch of Windows 3 in 1990 killed off Apple's hopes that the Macintosh would win the gui wars. Today we're introducing Microsoft Windows version 3... The six years' labour to produce a GUI that made IBM PCs and all the clones as easy to use as the Mac finally came up trumps. In a year Windows 3 sold close to 30 million copies, consigning the Mac to a niche in the market. Ladies and gentlemen the Windows 3 development team. Bill Gates strategy won out. At every stage in the PC's development he joined the leading hardware company and by carving out a dominant market share for his product made his software the industry standard. You know the original PC did our evangelism in the way we created tools for that and pulled that together. Take Windows did we bet our company on that did that come together? Virtually everything we've done, when we've first come out with it there's a lot of scepticism but most of the things we really stuck with them and despite all that second guessing we were able to pull them off. The problem was the industry wasn't measured by who has the best selling personal computer or who has the most innovative technology. The industry was measured by who had the most open system that was adopted by the most other companies and the Microsoft strategy ultimately turned out to be the better business strategy. The only problem with Microsoft is they just have no taste, they have absolutely no taste, and what that means is I don't mean that in a small way I mean that in a big way. In the sense that... they, they don't think of original ideas and they don't bring much culture into their product and you say why is that important well you know proportionally spaced fonts come from type setting and beautiful books, that's where one gets the idea if it weren't for the Mac they would never have that in their products and so I guess I am saddened, Not by Microsoft's success I have no problem with their success, they've earned their success for the most part. I have a problem with the fact that they just make really third rate products. I will admit quite frankly that I think Windows today is probably four years behind, three years behind where it would have been had we not danced with IBM for so long. Because the amount of split energy, split works, split IQ in the company really cost our end customer real innovation in our product line and so whenever I hear these criticisms which I gotta to say sting eh sometimes, I say to myself just you watch, just you watch Windows 95, Windows 9... there's no lack of focus there hasn't been here for the last three or four years since we didn't have this big spot with IBM. And i think even in the operating systems here now, you'll start to see clear, clear... and people will recognise clear leadership. We just keep making them better. We get millions of phone calls we get to go out there and talk to customers there's nothing cast in concrete. If people decide there's something we should change we change it, it's a lot better than most industries in that sense. I think the way that applications user interfaces have advanced over the last decade Microsoft has been at the forefront of a very high percentage of that, and you know, I think it's great stuff. On August 24th 1995, Gates delivered the coup de grace to his software rivals. Windows 95 combines a PC's ------------------------------ Читайте также: - текст Малыши из мусорного бачка на английском - текст Первый понедельник октября на английском - текст Маппеты из космоса на английском - текст Перл Харбор на английском - текст Реквием по Мечте на английском |