information on the screen.
It was linked to other PCs, by a system called ethernet,
the first computer network.
And what you saw on the screen was precisely
what you got on your laser printer.
It was way ahead of its time.
Commercial:
Thank you Fred.
Everybody wanted to make a real difference,
we really thought that we were changing the world
and that at the end of this project or this set of projects
personal computing would burst on the scene exactly the way
we had envisioned it and take everybody by total surprise.
But the brilliant researchers at PARC could never persuade
the Xerox management that their vision was accurate.
Head Office in New York ignored the revolutionary technologies
they owned three thousand miles away.
They just didn't get it.
And none of the main body of the company
was prepared to accept the answers.
So there was a tremendous mismatch between
the management and what the researchers were doing
and these guys had never fantasised about
what the future of the office was going to be
and when it was presented to them they had no mechanisms
for turning those ideas into real live products
and that was really the frustrating part of it because
you were talking to people who didn't understand the vision
and yet the vision was getting created everyday
within the Palo Alto Research Centre
and there was no one to receive that vision.
But a few miles down the road from Palo Alto
was a man ready to share the vision.
The most dangerous man in Silicon Valley
sits in an office in this building.
People love him and hate him.
Often at the same time.
For ten years by sheer force of will he made
the personal computer industry follow his direction.
With this guy we're not talking about someone driven by the profit motive
in a desire for an opulent retirement at the age of forty,
no we're talking holy war we're talking rivers of blood
and fields of dead martyrs to the cause of greater computing.
We're talking about a guy who sees the personal computer
as his tool for changing the world.
We're talking about Steve Jobs.
Hi, I'm Steve Jobs.
When I wasn't sure what the word charisma meant,
I met Steve Jobs and then I knew.
Steve Jobs is on my eternal heroes list,
there's nothing he can ever do to get off it.
He wanted you to be great and he wanted you
to create something that was great
and he was going to make you do that.
He's also obnoxious and this comes from his high standards.
He has extremely high standards and he has no patience with people
who don't either share those standards or perform to them.
And I'm also one of these people.
I don't really care about being right
you know I just care about success.
Steve Jobs had co-founded Apple Computer in 1976.
The first popular personal computer, the Apple 2, was a hit
and made Steve Jobs one of the biggest names in a brand-new industry.
At the height of Apple's early success in December 1979,
Jobs, then all of 24, had a privileged invitation to visit Xerox Parc.
And they showed me really three things.
But I was so blinded by the first one that
I didn't even really see the other two.
One of the things they showed me was object orienting programming
they showed me that but I didn't even see that.
The other one they showed me was a networked computer system...
they had over a hundred Alto computers all networked using email etc., etc.,
I didn't even see that.
I was so blinded by the first thing they showed me
which was the graphical user interface.
I thought it was the best thing I'd ever seen in my life.
Now remember it was very flawed, what we saw was incomplete,
they'd done a bunch of things wrong.
But we didn't know that at the time but still
though they had the germ of the idea was there and they'd done it very well
and within you know ten minutes it was obvious to me
that all computers would work like this some day.
It was a turning-point.
Jobs decided that this was the way forward for Apple.
He