with me but that wasn't the saddest part. I would have gladly left Apple if Apple would have turned out like I wanted it to. People in the company had very mixed feelings about it. Everyone had been terrorised by Steve Jobs at some point or another and so there was a certain relief that the terrorist will be gone but on the other hand I think there was an incredible respect for Steve Jobs by the very same people and we were all very worried what would happen to this company without the visionary, without the founder, without the care, without the charisma... Apple never recovered from losing Steve. Steve was the heart and soul and driving force. It would be quite a different place today. They lost their soul. The years after Jobs left were the most profitable for Apple Computers. Apple people worked hard, they played hard. They made the computer business look like a beach party and with a median age of twenty seven the company was very sexy too... ...maybe too sexy. There was so much sleeping around that they came up with a travel policy back then that men would share rooms with other men on the road and women with other women just to settle it down a bit. They applied the California lifestyle to the computer industry and the computer industry would never be the same again. In this bizarre promo to inspire their sales force, Apple stressed that the Mac's ease of use could liberate the pathetic prisoners of the IBM PC. Commercial: We'll fight them in the office and the classroom and the desktop with superior weapons. With improvements to the hardware and the boom in desktop publishing, Mac production went into overdrive. By 1987, Apple was selling a million a year. IBM numbers! The Mac minted money, half its 2000 dollar price was pure profit! Apple arrogantly assumed their stuff was so good, consumers would always pay a premium for it. Big mistake. The Mac really ought to have won the battle for the desktop OK, it was more expensive than an IBM PC but if what you wanted was a friendly easy to use system and surely everyone wanted that, then this was the only game in town at least that's what the boys at Apple thought but they weren't reckoning on one man, Bill Gates. Gates saw that the Mac's GUI represented a long term threat to Microsoft's money machine, to DOS, the clunky operating system that sat inside every IBM PC. So Bill had his boys create a GUI that sat in top of DOS rather like building a fancy facade on an old building. They called it Windows and it wasn't much at first but it was good enough to defend the DOS franchise. February or March of 1984, which was just right after the Apple Macintosh had been introduced. And at that point in time we were firmly convinced that we needed to bet on graphic user interface. First with the Macintosh and then with Windows. At Microsoft, it was a long and often frustrating struggle to find a GUI solution that challenged the MAC. I know the feeling! For years teams of Microsofties slaved in their windowless offices to build Windows refreshed by an endless supply of free sodas. I was the development manager for Windows 1.0 and we kept slogging and slogging yeah it took us i don't know about seven versions just a few versions to get things right for 1990, that's right. Windows may at first have been a joke compared to the Mac. But Gates is persistent. Slowly it got better. And the guys at Apple got worried. As each new feature appeared on the Windows gui, the more they thought Microsoft was copying the features on the Mac. So finally they sued Microsoft, accusing them in a long legal battle of stealing the look and feel of Apple's GUI. The look and feel which is how it looks, the experience of using it was not patentable but it was copyrightable but there was no precedent law. This was going to be a precedent setting case. But it was a period of five years where, Microsoft our ------------------------------ Читайте также: - текст Стальной рассвет на английском - текст Последний дюйм на английском - текст Женщина из Токио на английском - текст Семнадцать мгновений весны на английском - текст Шерлок Холмс и доктор Ватсон на английском |