came back and I almost said asked, but the truth is, demanded that his entire programming team get a demo of the Smalltalk System and the then head of the science centre asked me to give the demo because Steve specifically asked for me to give the demo and I said no way. I had a big argument with these Xerox executives telling them that they were about to give away the kitchen sink and I said that I would only do it if I were ordered to do it cause then of course it would be their responsibility, and that's what they did. Demonstration: The mouse is a pointing device that moves a cursor around the display screen. Adele and her colleagues showed the Apple programmers an Alto machine running a graphical user interface. Demonstration: A selected window displays above other windows much like place a piece of paper on top of a stack on a desk. The visitors from Apple saw a computer that was designed to be easy to use, a machine that anybody could operate and find friendly...even the French. I think mostly what we got in that hour and a half was inspiration and basically just sort of a bolstering of our convictions that a more graphical way to do things would make this business computer more accessible. After an hour looking at demos they understood our technology, and what it meant more than any Xerox executive understood after years of showing it to them. Basically they were copier heads that just had no clue about a computer or what it could do. And so they just grabbed eh grabbed defeat from the greatest victory in the computer industry. Xerox could have owned the entire computer industry today. Could have been you know a company ten times its size. Could have been IBM could have been the IBM of the nineties. Could have been the Microsoft of the nineties. For Steve Jobs the road to Damascus passed through Palo Alto. He persuaded the Apple board to invest in technology copying what he'd seen at Xerox Parc - his instrument of change. They hired a hundred engineers and started developing a new PC codenamed Lisa. But there were problems. The Lisa didn't work properly and the pricetag was heading toward $10,000 way too much for the average PC buyer. Jobs' domineering style drove everyone nuts too so the board ousted him from his own pet project. You know I brooded for a few months, but it was not very long after that that it really occurred to me that if we didn't do something here the Apple 2 was running out of gas and we needed to do something with this technology fast or else Apple might cease to exist as the company that it was. Jobs got his answer from Jeff Raskin, Apple employee number 31. Raskin's idea was a $600 computer as easy to use as a toaster code-named Macintosh, after America's favourite apple. Jobs liked the price but not Raskin's design ideas. So Steve took over the Macintosh project, determined to make it a cheaper Lisa. And so I formed a small team to do the Macintosh and we were on a mission from God you know to save Apple. While jobs persude his Mac mission, he needed a more orthodox chief executive to run the company. A respectable face, who could sell to corporate america. He chose Pepsi-Cola executive, John sculley. Sculley refused, Leave pepsi for a four year old company that had been setup in a garage! Are you serious?! But it was hard saying - No, to Steve jobs. And then he looked up at me and just stared at me with the stare that only Steve Jobs has and he said do you want to sell sugar water for the rest of your life or do you want to come with me and change the world and I just gulped because I knew I would wonder for the rest of my life what I would have missed. For the young Mac team, average age 21, this was the start of the toughest, but most exhilarating assignment of their lives, relentlessly driven by Jobs' ego. BOB: Oh look at this and who is this fresh-faced young guy here? ANDY: That's me eleven years ago ------------------------------ Читайте также: - текст Стюарт Литтл на английском - текст Тариф Новогодний на английском - текст Команда мечты на английском - текст Одинокий волк Маккуэйд на английском - текст В богатстве, в бедности на английском |