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came back and I almost said asked, but the truth is,
demanded that his entire programming team
get a demo of the Smalltalk System
and the then head of the science centre
asked me to give the demo because Steve specifically asked
for me to give the demo and I said no way.
I had a big argument with these Xerox executives telling them
that they were about to give away the kitchen sink
and I said that I would only do it
if I were ordered to do it
cause then of course it would be their responsibility,
and that's what they did.
Demonstration:
The mouse is a pointing device that moves
a cursor around the display screen.
Adele and her colleagues showed the Apple programmers
an Alto machine running a graphical user interface.
Demonstration:
A selected window displays above other windows much like
place a piece of paper on top of a stack on a desk.
The visitors from Apple saw a computer
that was designed to be easy to use,
a machine that anybody could operate
and find friendly...even the French.
I think mostly what we got in that hour and a half
was inspiration and basically just sort of
a bolstering of our convictions that
a more graphical way to do things would make
this business computer more accessible.
After an hour looking at demos
they understood our technology, and what it meant
more than any Xerox executive understood
after years of showing it to them.
Basically they were copier heads that just had
no clue about a computer or what it could do.
And so they just grabbed eh grabbed defeat from
the greatest victory in the computer industry.
Xerox could have owned the entire computer industry today.
Could have been you know a company ten times its size.
Could have been IBM
could have been the IBM of the nineties.
Could have been the Microsoft of the nineties.
For Steve Jobs the road to Damascus passed through Palo Alto.
He persuaded the Apple board to invest in technology
copying what he'd seen at Xerox Parc - his instrument of change.
They hired a hundred engineers and started
developing a new PC codenamed Lisa.
But there were problems.
The Lisa didn't work properly and the
pricetag was heading toward $10,000
way too much for the average PC buyer.
Jobs' domineering style drove everyone nuts too
so the board ousted him from his own pet project.
You know I brooded for a few months,
but it was not very long after that
that it really occurred to me that
if we didn't do something here the
Apple 2 was running out of gas
and we needed to do something
with this technology fast or else
Apple might cease to exist as the company that it was.
Jobs got his answer from Jeff Raskin,
Apple employee number 31.
Raskin's idea was a $600 computer
as easy to use as a toaster
code-named Macintosh, after America's favourite apple.
Jobs liked the price but not Raskin's design ideas.
So Steve took over the Macintosh project,
determined to make it a cheaper Lisa.
And so I formed a small team to do the Macintosh
and we were on a mission from God
you know to save Apple.
While jobs persude his Mac mission,
he needed a more orthodox chief executive to run the company.
A respectable face, who could sell to corporate america.
He chose Pepsi-Cola executive, John sculley.
Sculley refused, Leave pepsi for a four year old company
that had been setup in a garage! Are you serious?!
But it was hard saying - No, to Steve jobs.
And then he looked up at me and just stared at me
with the stare that only Steve Jobs has
and he said do you want to sell sugar water for the rest of your life
or do you want to come with me and change the world
and I just gulped because I knew I would wonder
for the rest of my life what I would have missed.
For the young Mac team, average age 21,
this was the start of the toughest,
but most exhilarating assignment of their lives,
relentlessly driven by Jobs' ego.
BOB: Oh look at this and who is
this fresh-faced young guy here?
ANDY: That's me eleven years ago

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